The Drum

He joins the agency from Mediacom China, where he was COO and Asia Pacific managing director of the agency’s Volkswagen business.

Former Greater China CEO Christophe Cases will now move into a global role as deputy global managing director of Havas Media Group but will still be based out of China.

Wu will report into Cases, who commented: “We are delighted to have Karl as CEO for Greater China. He is a very important hire for us and integral to our ambition for this market as we strengthen our client-centred collaborative model. Karl brings with him an international mindset and deep knowledge of not only China market but Asia Pacific as a whole. His experience in leadership roles both on the agency and the client side will be a definite asset as we move our business to next level of growth.”

Prior to Mediacom Wu held senior roles at other agencies, including Dentsu Aegis Media and Publicis Vivaki but also led digital marketing for Nokia.